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How to Turn Cold Calls into Warm Leads with LinkedIn
Congratulations! You have a LinkedIn account, set up your profile and now have a hundred connections or more. Are you getting any business yet? If not, I have a formula that you can use to turn what...
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Why Consistency Matters in Business
Just got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar...
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Google Keep’s Already Shaky Ground | TechCrunch
Google is experimenting with an “Evernote” type product called Keep. However, the author of this TechCrunch article is extremely skeptical about this new product, especially on the heels of Google’s...
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Facebook Changes Page Cover Image Rules… Again!
Facebook is at it again. They have changed the rules for what a business page can display on its cover image. Essentially, all you have to worry about is making sure your image does not contain more...
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Facebook’s Graph Search Results Page: An Eye-Tracking Study : MarketingProfs...
A new study finds that users of Facebook’s Graph Search focus on the top couple of results, similar to what happens on Google. And those users lose interest in lower results as they move down the page....
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7 Ways to Get Started with Pinterest
Want to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World...
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Making the Most of the New YouTube One Channel
Visit one of the many YouTube channels lately and you’re going to notice a new layout. The video site has revamped the look to make your branding work across a variety of devices, including smartphones...
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Why I Like the New Facebook Insights
Facebook is tweaking its Insights again, and from what I’ve seen so far, it’s a change for the better. Here is a breakdown of what’s changing: The People Talking About This metric has been broken out...
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3 Common “About Us” Page Mistakes
As a copywriter, one of the more common assignments I get from clients is helping them rewrite the About Us page for their company’s website. Over the years, I’ve noticed that companies make a few...
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We’re Moving!
All good things must come to an end, they say. So it is for this blog. But it’s not really an ending. It’s actually a new beginning. From now on, you’ll be able to read my articles about SEO and social...
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